Why do people use IT ? And love IT ?
Most of us who smoke do so because we crave the buzz of a nicotine ‘hit’, but because we enjoy the tactile and oral satisfaction of a cigarette coupled with the benefits of it being a social prop when in the company of others. Unlike traditional ‘nicotine delivery systems’ like patches, sprays, gum and lozenges IT provides all of the above in spades, without all of the obvious disadvantages of smoking ordinary cigarettes.
• IT, as opposed to any ordinary cigarette, also provides the following additional benefits:
• IT can be smoked anywhere – even places with smoking restriction.
• IT is much cheaper to smoke than ordinary cigarettes
• IT creates only vapor – never toxic smoke
• IT avoids over 200 carcinogens found in ordinary cigarettes
• IT creates no bad odors
• IT does not stain your teeth
• IT does not cause bad breath
• IT needs no lighters or matches
• IT creates no secondhand smoke
• IT is greener and creates no carbon dioxide
IT • All of the satisfaction • Without all the problems
Any smoker who wants to smoke something much less damaging than ordinary cigarettes. Plus of course any smoker who wants to save money and avoid the limitations of anti-smoking laws.
IT • Intelligent Technology • Magical Smoking
IT should not be used by anyone who does not already smoke cigarettes. Nor should IT be used by anyone under the age of 18 or anyone who is pregnant, breast-feeding, or suffering from a respiratory disorder, diabetes, high blood pressure, depression or any allergy to propylene glycerol or nicotine. If you are in any doubt, please consult a doctor before using IT.
IT • Intelligent Technology • Magical Smoking
Your non-inflammable IT delivers a water based vapor in which nicotine can be added at various strengths, without tar or any of over 200 toxins found in an ordinary cigarette. This is done by a combination of the three principal components – namely the IT battery, the IT vaporizer and an IT cartridge. When the IT cigarette is sucked, a micro-sensor in the battery instantaneously powers up the vaporizer and lights up the red LED tip. At the same time, the vaporizer, which is screwed to the cartridge, coverts the cartridge contents into a delicious vapour, or mist, that looks exactly like smoke,which is then inhaled – just like a truly satisfying drag of an ordinary cigarette.
IT • Intelligent Technology • Magical Smoking
Can I smoke IT anywhere ?
IT is not an ordinary cigarette that burns tobacco, instead IT is an electronic cigarette that creates only vapour and so is not subject to smoking bans found in the likes of restaurants, bars , night-clubs,offices, trains, planes and aeroplanes.
However, please be aware that most people still do not understand about the existence of electronic cigarettes, let alone IT, which for most people looks exactly like an ordinary cigarette. Thus you are on occasion likely to be confronted by a waiter or even an air-hostess who will ask you to extinguish your cigarette. At such times we would ask you to simply explain how IT is different, if need be letting them have a ‘drag’ of IT ! If this will not convince them please do recognize that the owner of any private property, or for that matter the captain of any vessel, nearly always has the legal right to demand that you refrain from doing virtually anything on his premises. So please we ask you, as proud fellow users of IT, to always use sound judgment and diplomacy when confronted about your use of IT, and just do your best to pass on the good news about IT - if only by suggesting to any doubters that they take a quick glance at www.itcigarettes.com
IT • Intelligent Technology • Magical Smoking
No ! IT produces merely a water vapor which looks and feels just like ordinary smoke. Even with the optional choice of additional nicotine, the vapour is odourless and evapourates in a few seconds– without any residue or tar or any of over 200 carcinogens found in an ordinary cigarette.
IT • Intelligent Technology • Magical Smoking
What do you inhale when you smoke IT ?
The ‘smoke’ delivered by IT is in fact virtually all water vapour. Only added to the vapour is your choice of flavouring and strength of nicotine, if indeed you want any nicotine, plus a little propylene glycol to create the white colouring of the vapour, and the flavouring of your choice.
For your information, nicotine, while being generally judged to be the most addictive agent found in ordinary cigarettes, has never been found to be carcinogenic. Indeed nicotine has various therapeutic uses and can be found in many high anti-oxidant vegetables such as tomatoes, peppers and cauliflower. Meanwhile, propylene glycol which has been used for over fifty years as a colouring agent used by ‘smoke machines’ at concerts and night-clubs, has been deemed by the US Food and Drug Administration (FDA) to be safe for human consumption, not least for the likes of food colouring. In contrast, an ordinary cigarette when burned delivers literally hundreds of carcinogens and other additives, thereby damaging nearly every organ in the body and causing countless cancers and cardiovascular and respiratory diseases.
IT • All of the satisfaction • Without all the problems
What is propylene glycerol ?
Propylene glycerol is the colouring additive that allows the vapour from an electronic cigarette to look identical to cigarette smoke. Propylene glycerol has been used for over fifty years in ‘smoke-machines’ at concerts and discotheques and has been deemed by the FDA (the Food and Drug Administration of the USA) to be ‘generally safe’ for food coloring and cosmetics. However, even though propylene glycerol is used in all the cartridges of all electronic cigarettes, as a matter of policy, IT cartridges use the absolute minimum amount just as IT avoids all other additives found in ordinary cigarettes, with the exception of your choice of nicotine strength.
IT • Intelligent Technology • Magical Smoking
What is the advantage of using IT as opposed to nicotine gum or a nicotine patch ?
Nicotine gum like Nicorette and patches like Nicoderm and NiQuitin have proven to be effective in terms of providing an addict with their nicotine fix. However all too obviously such alternatives deny the smoker the oral or tactile satisfaction of a cigarette, let alone the satisfaction of being able to inhale and exhale a warm vapor that looks exactly the same as cigarette smoke. Indeed to quote one wit : “the only way nicotine patches are going to stop me from smoking is if I put one over each eye to stop myself from seeing where I left my box of cigarettes”.
IT • All of the satisfaction • Without all the problems
Why is IT better than other brands of electronic cigarette ?
Indisputably, IT is made with the very best equipment available in the world today which in turn uses the world’s best cartridges and flavors. Specifically our choice of equipment has been based on the following priorities:
• Safety for it's users and those surrounding them. IT is entirely burn-free and inflammable with zero chance of any of it's components, including batteries, self-combusting. All IT's components have passed the all important CE and ROHS tests.
• Reliabilty of all its components, including the extra-quick recharging Li-ion batteries and the patented, self-cleaning vaporizer (atomizer).
• Convenience of use. Using IT is very simple for even those threatened most by new technology. Extra features, including the inimitable ITbox 2 (cigarette box charger) that carries two batteries and six cartridges while charging on-the-go, are designed to satisfy even the heaviest of smokers. Equally the patented IT vaporizer is designed to be largely self-cleaning for maximum endurance.
• Environment. Just as you will no longer exhale dangerous chemicals and carbon monoxide created by burning tobacco, you will also be doing your planet great service by employing reusable equipment rather than using ridiculously wasteful components like inferior quality, non-recyclable plastic cartridges or atomizers.
• Styling. Gone are the days when using an electronic cigarette was like trying to smoke a large medicinal looking candle. Yes, size does matter ! A mere smidgen longer and a tad thicker than a 'wide', IT is one of the smallest and densest e-cigarettes available, that feels just wonderful to hold. Crafted by our Danish designers, IT comes cleverly mimicking a regular cigarette or still better in über-cool snow-white or all-black models – all tipped with red LED lights that naturally flare whenever inhaled. And for those seeking extra-attention, the all-black IT is also available with an out-of-this-world blue LED tip. Super-slick ITbox2 at the ready, rest assured that you will always be the party's best dressed smoker.
• Price. While we have only chosen equipment for the highest quality, rather than lowest price, we have absolutely not passed on those necessary extra costs to our customers. Apples for apples, quality for quality, IT is without question by far the best priced, quality e-smoke now available.
• A One Year Warranty* and a 30 Day Money-Back Guarantee* were conditions we would want if we were buying an electronic cigarette so why should you expect any less ? Positive proof of our total confidence in the quality of IT ? Most certainly yes. *subject to terms & conditions.
In parallel, IT cartridges and flavors are our pride and joy, and have been developed after thousands of hours of pleasurable testing, according to the following specific needs:
• Convenience. IT’s push-and-twist cartridges are as easy to put on as they are to remove. And with the handy flashlight on the bottom of the ITbox 2 anyone can now change a cartridge in just a few seconds - even in total darkness ! For purposes of hygiene as much as convenience, all IT cartridges are equally disposable mouthpieces.
• Ingredients. As any good chef knows, a dish is only as good as its ingredients, which is why all IT cartridges are only filled with the purest and best ingredients available. In addition to six deliciously different and very well reviewed flavors, IT also provides cartridges with four different strengths of nicotine, so anyone, from the heaviest of smokers craving his cherished morning ‘big hit’ to the lightest wanting merely a nicotine-free ‘oral fix’, can be truly satisfied.
• Heath & Safety. All the ingredients for all IT flavors are chosen with utmost care for their safety. So for example, while our competitors create solutions with nicotine dissolved in high concentrations with propylene glycol; IT only uses it as an edible colouring agent. Consequentially despite our mixes having an outstanding ‘draw’ they are much more gentle on the throat. And of course, since IT delivers a warm and delicious mist rather than tobacco smoke, IT creates no tar, carbon dioxide , or any of literally hundreds of carcinogens found in an ordinary burning cigarette.
• Aesthetics. IT cartridges come tan colored for a regular cigarette look and black for that still more sophisticated image. Want to practice your ‘smoke rings’ ? IT cartridges produce the maximum amount of white vapor for their size.
• Quality Control is always of paramount importance to all of us at IT. We take utmost care to follow through the process of production so as to guarantee only the highest quality of cartridge - every time.
• Price. On top of all IT’s other benefits, using IT cartridges will also result in you saving a fortune. As a matter of policy we always meet or better the price offered by any comparable competitor, and of course smoking IT will always be vastly cheaper than smoking ordinary cigarettes. Depending on how heavily you smoke, a single IT cartridge will last about 100 puffs which on average is about the same as for eight ordinary cigarettes. Thus two packs of 5 cartridges each will equate to about four boxes of normal cigarettes, so at a maximum price of one pound per cartridge, with generous further discounts available, economics is yet another fabulous reason to switch to IT !
IT • Intelligent Technology • The wiser choice
Anecdotal evidence says very often. However, no electronic cigarette has been subjected to the necessary rigorous testing necessary to conclusively and definitively prove that it stops smoking. Any attempt to do so will take many years and millions of dollars – if only to overcome inevitable resistance from the hugely powerful tobacco industry with their own virtually unlimited financial resources. However, common sense can clearly conclude that using IT is a vastly better alternative to smoking tobacco, if only because IT produces no tar nor over 200 carcinogens found in ordinary cigarettes. Equally since nicotine, despite never having been proven to be carcinogenic, is known to be the most addictive ingredient found in an ordinary cigarette, common sense can equally suggest that those wanting to stop smoking should try to use IT cartridges with increasingly lower doses of nicotine.
IT • All of the satisfaction • Without all the problems
How much nicotine is in an IT cartridge ?
Many people grow to like smoking IT without any nicotine at all. However almost all smokers start with IT at the high Full-Flavored (16mg) level, which provides about the same ‘buzz’ as a red Marlboro or Camel, before gradually working their way downwards to Medium strength (12mg), ultra-light Low strength (8mg) before ending up using No (0mg) nicotine cartridges.
IT • Intelligent Technology • A better choice
What cartridges work with IT ?
For purposes of safety, IT has been designed to only work with IT cartridges. Conveniently IT cartridges are available at any time of day or night online, and increasingly in more and more shops. IT catridges are filled with flavors judged to be the best available in the world. At this time IT smokers can chose from a selection of Traditional Tobacco, Menthol Ice, Cherry Luxury, Vanilla Bean, Red Bull and Pure and Natural. IT smokers will soon be offered further flavors, as tested and selected by IT smokers.
IT • Intelligent Techonology • The better choice
In terms of technique, how is IT best smoked ?
'Long and slow’ is the ideal way, as opposed to ‘short and fast’. If the LED light at the tip of your IT flashes five times it simply means you should let it cool for about a minute before having another perfect ‘long and slow’ drag !
IT • Intelligent Technology • Magical Smoking
BUYING AND ORDERING IT
Legally anyone can order IT, however as a matter of principle, we only ship to those aged over 18. Furthermore IT should not be used by anyone who does not already smoke ordinary cigarettes. Nor should IT be used by anyone under the age of 18 or anyone who is pregnant, breast-feeding, or suffering from a respiratory disorder, diabetes, high blood pressure, depression or any allergy to propylene glycerol or nicotine. If you are in any doubt, please consult a doctor before using IT.
IT • Intelligent Techonology • The safer choice
Can IT be delivered to any country in the world ?
Incredible Idea, the makers of IT, will take orders for IT for delivery to any other country. However Incredible Idea can take no responsibility for the legality or lack of legality of electronic cigarettes, or any piece of IT equipment or IT cartridges, nor the possibility of confiscation or extra taxes by any authority in any country. Thus it is entirely the responsibility of the purchaser to check on the laws and tariffs that may relate to an order of IT. Incredible Idea can provide no refund or responsibility in the event of any shipment relating to IT being confiscated by the customs or subject to any importation fine or tax. Incredible Idea can only provide documentary evidence of dispatch and attempted delivery.
IT • Intelligent Technology • Magical Smoking
What is the easiest way to buy IT ?
On this very website - any time of day or night, any day of the year !
IT • Intelligent Technology • Magical Smoking
Can I only buy IT on the internet ?
With a few exceptions, IT is for now mostly being sold on the internet via this site. However, this situation is changing rapidly and soon enough IT will be sold in a shop near you – and especially if you ask your local shop for IT ! If you would like to know more about the possibility of IT being sold in your area please contact us via info@itcigarettes.com or if you would like to help selling IT in your area please contact affiliates@itcigarettes.com
IT • Intelligent Technology • Magical Smoking
Is postage and packing (shipping) included in the price of IT ?
If you live in Europe - YES ! Furthermore if you live in mainland United Kingdom, Spain or Portugal you can realistically expect a one day delivery service to be included in your price. However, for an additional charge, an ‘Extra-Fast’ service is also available, just as is a 'World-Wide' service for elsewhere in the world.
IT • All of the satisfaction • Without all the problems
Is buying IT with my credit card safe ?
Purchasing IT from this site is completely safe. The credit card details of our customers are never passed on to any third party and your credit card processing is always secured by the hugely reputable Paypal and Nochex payment gateways.
IT • Intelligent Technology • the wiser choice
How will I be sure my IT order has been shipped ?
The moment your IT order has been packed, ready for shipping, you will immediately be sent an email with your order’s tracking number.
IT • Intelligent Techonology • The safer choice
YOUR IT
Perfectly big, perfectly small. The truth is when it comes to electronic cigarettes ‘size does matter’! Almost all electronic cigarettes that function properly use a battery that makes them as big as a candle rather than a normal cigarette, while the very few that are of normal size, never have the necessary electrical punch to produce enough vapor. IT is the exception to the rule – at 8.8cms long it is almost the normal size of the cigarette and has exactly what you need for even a heavy smoker to be truly satisfied.
IT • Intelligent Techonology • the wiser choice
How long does an IT cartridge last ?
On average, according to how heavy a smoker you are – a cartridge equates to about 8 ordinary cigarettes !
IT • Intelligent Technology • Magical Smoking
How long does an IT battery last ?
When fully charged the IT Li-On battery provides roughly enough charge for around one-and-a-half to two cartridges.
IT • Intelligent Technology • Magical Smoking
What is the life span of the rechargeable IT Li-On batteries ?
For some a battery will last for a month of use, while for others it would still do it’s job after half a year – depending on how heavily you smoke and other immeasurables like the emptiness of the battery on each occasion when it is recharged and even the temperature at the time. On average, an IT battery can be recharged about 100 times !
IT • Intelligent Techonology • The Wiser choice
How will I know when my IT battery needs a recharge ?
The IT battery will flash 30 times to let you know it should be recharged.
IT • Intelligent Technology • Magical Smoking
How long does it take to re-charge an IT battery ?
With your IT ‘Starter Kit’ you have no less than three ways to re-charge your batteries – via the provided USB fitted wall-plug, via the USB stick that slides in to the side of your computer, or via the inimitable IT Box 2. On average all three methods normally take about 30 minutes to fully re-charge an IT battery.
Please note: For you safety and protection of your warranty, only use your IT equipment with IT batteries.
IT • Intelligent Techonology • The better choice
How long should an IT vaporizer last ?
IT vaporizers are the most robust available, and should last on average about a month or two for a heavy smoker and for about half a year for a light one. However, although they are of the best quality they are still subject to misuse and thereby early ageing and demise. For example, since vaporizers are never meant to be employed without a loaded cartridge, it is very important that cartridges are changed when you notice a loss in vapor production. Although vaporizers are largely maintenance free, it is very important that they should be kept clean and dry when subject to a cartridge change.
IT • Intelligent Technology • Magical Smoking
How can I best maintain my IT ?
In general, the principle thing you need to maintain your IT’s lifespan, is to regularly recharge it, and to regularly refresh it with new vaporizers and cartridges of your favourite flavors. In addition we strongly suggest you keep your IT equipment dry – which does indeed mean that you should avoid using your IT in the shower !
IT • Intelligent Technology • Magical Smoking
What is the IT 30 day money-back guarantee ?
We offer a deal that should make IT even more irresistible since you can now try IT totally without risk. In short, if you are not completely satisfied with your IT – simply return it to us – even if used and we will refund your full purchase price minus only the cost of any batteries, vaporizers and cartridges) that you may have used. What have you got to lose ?!
IT • Intelligent Technology • Magical Smoking
What is the IT full one year warranty ?
According to the conditions of our warranty we will replace any piece of equipment that malfunctions (excluding disposable batteries, vaporizers and cartridges) for a whole year. In the unlikely event of this happening please contact us immediately at warranty@itcigarettes.com
IT • Intelligent Techonology • The wiser choice
IT • Intelligent Technology • Magical Smoking
IT • Intelligent Technology • Magical Smoking
Disposables
Fast 
Has IT helped you give up smoking ordinary cigarettes ? 
